# Just Granted — brand pack

Everything here is generated from one geometry definition in
`scripts/make_brandpack.py`. If you need a size or a colourway that is
not in the pack, ask rather than rescaling a PNG — the SVGs are the
masters and scale to any size without loss.

## The mark

A postmark cancellation ring with a house inside it, and a **tick** cut
out of the house wall — a planning application that has been granted.
The tick is a hole in the house, not a shape on top of it: the whole mark
is one path in one colour, which is why it reverses out of the teal tile
and prints in one ink.

## Which file do I send?

| You are doing this                          | Use this                         |
|---------------------------------------------|----------------------------------|
| Anything going to print, a sign, a van       | `svg/logo-horizontal-teal.svg`   |
| A website, an email signature                | `png/logo-horizontal-teal-1200.png` |
| Logo on a teal or dark background            | `...-white.svg` / `...-white.png` |
| One-colour print, a rubber stamp, a fax      | `...-black.svg`                  |
| A square space — sign, letterhead corner     | `svg/logo-stacked-teal.svg`      |
| A social profile picture / app icon          | `png/icon-tile-1024.png`         |
| Symbol on its own, name already nearby       | `svg/mark-teal.svg`              |
| A website favicon                            | `favicon/`                       |

SVG for anything that scales or prints. PNG only where SVG is not
accepted. PNGs have transparent backgrounds, so the white ones look
blank in a file browser — that is correct, they are for dark backgrounds.

## Colours

| Name          | Hex       | Use                                        |
|---------------|-----------|--------------------------------------------|
| Estuary teal  | `#14675F` | The brand colour. White on it is 6.7:1.     |
| Warm stone    | `#F6F4F1` | Page background.                            |
| Ink           | `#33393E` | Body text.                                  |
| Kestrel slate | `#5A6B7C` | Counts, badges, step numbers.               |

The logo is teal, white, or black. It is not any other colour, and it is
not a gradient.

## Clear space and minimum size

Keep clear space of **half the mark's height** on all four sides — if the
postmark is 40px tall, nothing comes within 20px of the logo.

Minimum sizes, below which the tick fills in and the rings turn to mush:

- horizontal lockup — **120px** wide
- mark on its own — **24px**
- filled tile — **16px** (below 24px it drops the inner ring and the tick
  by design, and shows the house alone — that is the logo, not a broken
  file)

## Please don't

Recolour it, stretch it, rotate it, add a drop shadow or an outline,
put the teal logo on a dark background, put the white logo on a light
one, rebuild the lockup by typing the name next to the mark, crop the
mark out of the ring, or fill the tick back in.

## The name

**Just Granted** — one word to a reader. It never breaks across two lines
as "Just" / "Granted". In HTML use a non-breaking space; in email use a
literal U+00A0, because Outlook's Word engine ignores `white-space:
nowrap` but honours the character; in anything else, keep it on one line.

Just Granted is a trading name of Blueworkz Ltd (company no. 13258077).
It was called Plan & Post until August 2026.

## Typeface

The wordmark is outlined **Inter Display SemiBold** (rsms.me/inter), SIL
Open Font License — free to use, and free for a printer to work with,
tracked at -0.008 em. You do not need the font installed to use these
files: the letters are shapes, not text.

For setting type *alongside* the logo, Inter is the match. The website
itself uses the system UI stack (Segoe UI on Windows) so that it loads
instantly and makes no external requests.
